📧 Email Marketing

Email Campaign ROI Calculator

Estimates revenue, profit, and return on investment for email campaigns by combining open/click rates, conversion rates, average order value and campaign costs.

Unclear financial impact of email campaigns on overall revenue Difficulty justifying email marketing budget to stakeholders Inability to compare channel performance using a common ROI metric

Estimate revenue, profit, and ROI from a single email campaign.

Targeted recipients (list size) Open rate (%) Click-to-open rate (CTOR) (%) — clicks relative to opens Conversion rate (percent of clicks that convert) Average order value (AOV) Campaign cost (total)