Real clients. Real numbers.
Real results.

This mid-size fashion brand had built a strong product but relied almost entirely on paid Meta ads for traffic — spending $8,000/month with a fragile ROAS that swung wildly with algorithm changes. They had zero organic presence. Their website had severe technical SEO issues: no schema, duplicate product pages, unoptimised images, and a domain authority of 8.

• Technical audit: fixed crawl errors, implemented schema, canonicalised duplicate pages
• Keyword mapping: 340 product and category pages optimised for commercial-intent searches
• Content pillar: 24 blog posts targeting fashion advice queries that funnel to product pages
• Link building: 38 backlinks acquired via guest posts and fashion blogger outreach (DR 30–65)
• Image optimisation: WebP conversion cut page load time from 4.8s to 1.2s

• Organic sessions: 4,200/month → 17,600/month (+320%)
• Page-1 keyword rankings: 0 → 47
• Domain authority: 8 → 31
• Organic revenue: $0 → $14,000/month ($84K over 6 months)
• Paid ad dependency reduced from 90% to 52% of total traffic
• Total SEO investment: $20,000 → ROI: 4.2×

This US-based SaaS startup was spending $12,000/month on Google Ads with a ROAS of 0.9× — losing money on every campaign. Their cost per trial signup was $127. The account had been managed in-house by a founder with no PPC background, resulting in broad match keywords, zero negative keyword lists, and landing pages with no conversion tracking.

• Full account restructure: exact and phrase match keywords only, 4 ad groups per campaign
• Built 890-keyword negative list to eliminate irrelevant clicks immediately
• Created 3 new landing pages with specific messaging for each audience segment
• Implemented proper conversion tracking: trial signups, demo requests, and MQL events
• Launched competitor comparison and retargeting campaigns in week 6
• A/B tested 12 ad headlines — identified top performers with 2.4× higher CTR

• ROAS: 0.9× → 4.1× (same $12K budget)
• Cost per trial: $127 → $42 (-67%)
• Monthly trial signups: 94 → 295 (+214%)
• Click-through rate: 1.8% → 4.3%
• Quality Score average: 4.2 → 7.8
• Monthly revenue attributed to ads: $10,800 → $49,200

This UK home services business had 1,100 email subscribers but was sending one generic promotional email per month with a 12% open rate and near-zero click-through. They had no automation, no segmentation, and no welcome sequence. Past customers received identical emails to cold leads. Unsubscribe rates were climbing as engagement declined.

• Segmented list into: past customers, warm leads, and cold subscribers — completely different messaging for each
• Built 5-email welcome sequence for new subscribers converting at 18%
• Created seasonal campaigns: spring cleaning, pre-Christmas renovation push
• Post-service follow-up sequence: review request at day 3, referral offer at day 7
• Lead magnet: free home maintenance checklist added 2,840 new subscribers
• Subject line personalisation lifted open rates from 12% to 48%

• Email revenue: £3,200/month → £12,300/month (+284%)
• Open rate: 12% → 48%
• Click-through rate: 0.8% → 6.4%
• List size: 1,100 → 3,940 subscribers
• Unsubscribe rate dropped from 2.1% to 0.4%
• Revenue per email sent: £2.90 → £38