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🎯 Google Ads / PPC
PPC puts you at the top of the results for high-intent searches — and unlike SEO, the leads start within days. We build, manage and optimise Google Search, Shopping, YouTube and Performance Max campaigns around one number that matters: return on ad spend.
✓ You own your account • ✓ No long-term contracts
SEO compounds over months; PPC delivers qualified clicks today. The moment a campaign goes live, you're in front of people actively searching for what you sell — and every dollar is tracked from click to conversion, so you always know your true return.
But paid media punishes guesswork. Wasted spend hides in broad keywords, weak ad copy, and untracked conversions. We run lean, kill what doesn't convert fast, and scale only what proves out on ROAS.
Built, optimised and reported by people who do this every day — not set-and-forget.
The right campaign mix — Search, Shopping, Display, YouTube and Performance Max — in a clean account structure that's built to scale.
High-intent keywords, tight negative lists, in-market and custom audiences, and remarketing to bring back warm visitors.
High-CTR responsive search ads, every relevant extension, and continuous creative testing to lift quality score and lower CPC.
Conversion-focused landing pages and A/B testing so the clicks you pay for actually turn into leads and sales.
Smart bidding tuned to your goals, budget pacing, and dayparting — spend where and when it converts, not everywhere.
Proper conversion tracking and GA4, plus transparent monthly reports tying spend to ROAS, CPA and revenue.
Start lean, prove what works, then scale the winners.
Account, competitor and conversion-tracking audit to find wasted spend and quick wins.
Campaign structure, keywords and audiences, ad copy, and conversion-ready landing pages.
Bid management, A/B tests, negative keywords and budget pacing — tightened weekly.
Pour budget into proven winners and report every dollar against ROAS and CPA.
A B2B client was burning budget on broad-match keywords with no conversion tracking. We rebuilt the account, fixed tracking, and rewrote the funnel. Within 90 days:
"They cut our cost per lead by nearly 40% while tripling the number of qualified leads. For the first time we can actually see what every dollar of ad spend returns." — Marketing Lead, B2B client
Clicks and leads usually start within days of launch — that's the advantage of paid over organic. The first 4–8 weeks are about optimisation: cutting wasted spend, refining targeting, and improving quality score so your cost per result keeps dropping.
It depends on your industry, competition and goals, and the ad spend is separate from our management. We help you right-size it — start lean enough to gather conversion data, then scale budget only as ROAS proves out. We'll never push you to spend before the numbers justify it.
Primarily Google — Search, Shopping, Display, YouTube and Performance Max. We also run Microsoft (Bing) Ads, and can extend to Meta (Facebook/Instagram) ads on request as part of a wider paid strategy.
Always. Campaigns are built in your own Google Ads account, so you keep full ownership of the account, history and data — even if you ever stop working with us.
Great — we start with a free audit of your existing account to find wasted spend and missed opportunities, then decide together whether to optimise in place or rebuild for better structure and tracking.
Start with a free PPC audit. We'll show you exactly where your budget is leaking and what your campaigns could be returning — no obligation.